Content Marketing Strategy For B2B-How to Develop Super Strategy
Content Marketing or Content Marketing Strategy go viral nowadays — with the ultimate priority; if you want to run your business successfully, you should prioritize your content marketing strategy.
Content Marketing shows the different perspectives of a product or company. It does not directly propel you to buy any product or service instead. Your attractive, informative, and consistent content drag your customer towards you without forcing them.
Considering Content Marketing Strategy as a core step for your prosperous B2B business, the following are the critical elements.
Elements of Content Marketing Strategy.
- Define your Goal
- Research your Audience
- Keyword Research
- Create Visual Content
- Strengthen your Social Media Presence
- Create Consistent Content
- Run A/B Split Test
Define your goal
To publish content, you need to brush up on your goal.
- What is your niche?
- What is your particular objective to create specific content?
- What is the particular motive to publish that specific content?
If you do not get what kind of content you will publish, you-ultimately- will lose your target audience.
Your audience will feel miserable if you are not passionate about your topic; if you do not love your niche, you will not get the desired audience for your content.
To Illustrate, Your company wants to target new mothers for its milk brand — here — you need to publish your content that directly hooks the health of newborns; In contrast, if you focus on the health of the entire family, you cannot drive attention of your buyers.
Research your Audience
Here, the first element is desperately associated with your second one. To deliver your ultimate goal, you need to answer -what question your audience is asking consistently. It is your buyer persona.
How to Know your Buyer persona:
- What is your audience looking for?
- What questions do they have in their mind?
- How can you solve their problems?
- How can you lead them towards the solution to their problem?
Knowing all of the above answers, you find the solution that —— yes —— you know what kind of content the people are looking for, and it will help you place your content at a higher rank in SEO
Keyword research is the base of your solutions and your content-. Find and research what keywords are ranking higher. Perform planned keyword research, gather data, prepare the lists of essential keywords in a hierarchy. The collected data of keywords provide you with the answers:
what is the common topic that people are looking for? what kind of solutions they might need. There are multiple tools.
Create Visual Content
There is no doubt, the videos or visual content is taking over the entire web. Everywhere on google, on social media on youtube, it’s just magnetising people. Along with videos, you can also include podcasts and infographics in your visual content. When you create content according to your buyer persona’s interest, your content is more likely a story: Visual stories are more compelling and unique. Visual fantasies can do wonders for you. To illustrate, if you write one blog post a week, you must publish two videos a week.
Strengthen your Social Media Presence
Social media gives life to your content. It empowers your content to reach directly to your customers/clients. You must keep posting engaging content, exciting posts, graphics, and real-life stories to your social media accounts.
Create a Consistent Content
Without falling back — in either case — you need to create a mind-blowing editorial calendar for your consistent marketing strategy. Whatever business or product you are promoting, your content’s unique flow will position you higher at SEO. For creating an awe-inspiring calendar; you can use Excel spreadsheets or google sheets or google calendar.
Types of Content
Run A/B split test
A/B test or Split test enables you to find out the best content for your product by comparing different versions of your content: For example, you want to start a new service, and you create two different web/landing pages for a single service. You send two different versions to two separate groups and finally, analyse what has worked best for particular reasons.
Elements of A/B split testing.
- Colour scheme
- Content stuffing
Finally, the Content strategy is essential at two main streams- providing a high-quality and consistent material and, secondly, its distribution to your relevant customers.
Make sure to produce high-quality content that is the primary source of promoting your product or service through Search Engine Optimization.
For the best SEO strategy, you need to take an in-depth analysis of your content using all the above elements and you will be at the top of Google pages.
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