Business Storytelling: The Art of Motivation, Persuasion, and Success-
Storytelling is the lurking sensation of emotions, feelings, and relationships. Near to heart, stories create a sensitive and strong bond with others. Similarly, every business keeps untouched or touched stories connecting with its customers. Only the need is to incorporate those stories with the brand’s facts and figures.
Let’s dive in to understand what business storytelling is? Why is it too significant? Why can’t a brand survive without stories? And how does a successful brand campaign use the storytelling strategy?
Storytelling and Business
What is the relation between storytelling and the success of a business? Whenever one heard the word storytelling, this keeps an idea that storytelling is only for the kids or just an idea to read or spend leisure time. In fact, storytelling for a business is a unique passion that touched your customer’s heart beyond your product’s materialistic approach.
Any business needs heart-touching stories to win its client’s or customers’ trust: its own content, its own struggling Journey that nobody can know before the story appears in front of the public.
The art of presenting a fact in the disguise of drilling sensations, pouring emotions, and endless inspiration is called the main pitch or a story to elevate your brand. When you sell a product, you need to make up a story with the facts and figures.
Not only successful branding requires skill, but your entire business needs this strategy. Presenting a PowerPoint slide loaded with dry facts and figures can only be worthy and be remembered if it keeps a storytelling strategy. When you introduce yourself in front of a professional client, you must weave a story that could polish your presence and build an irresistible trust.
According to Andrew Stanton, the writer of “Toy Story” and “WALL-E,” – shares his Clues to a Great Story in Tedtalks:
Without imagination and wonder, a brand story becomes just a bunch of facts, and people get bored. As Stanton himself points out, “Set out to invoke wonder. It’s the secret sauce.”
Without stories, we cannot find connection, bond, and trust for our brands.
Storytelling and Marketing
Market your brand means you need to adapt a story that can engage your customer with your brand’s vision, trust, and value. Bringing life to your brand means weaving compelling content in the form of a story that could touch your customer’s soul and heart.
Storytelling is a powerful content marketing tool. Through your content marketing, you can touch your customer’s heart as people remember and like stories.
For example, consider the ads of “Surf Ariel,” a washing detergent that communicates that “the act of kindness” is the only purpose of life. The brand has instilled its place into its customer’s lives through its powerful story and has elevated its position in the form of dignity and empathy.
Your brand storytelling-A Complete Guide of Effective Content Marketing Techniques.
Branding through storytelling can perform miracles. Through your brand story, a customer associates his emotions, falls in love with your brand’s happy ending, infuses personal emotions with yours.
There must be three essential components of a story in your brand storytelling-
- Hero- your customer, not the brand.
- Villain -the problem of the story.
- Solution- through your brand.
What makes a brand story?
- Turn your facts into an emotional, sensitive, and empathetic story.
- Embed Your sales facts and figures with motivation and human emotions
- Show loyalty to your customer while designing your campaign.
- Focus on customer compatibility rather than your brand
- Create a link between customer choice and customer decision; your brand automatically satisfies your customer.
Storytelling elevates the brand-Real Life example.
Surf Ariel-Dagh to ache hote hain
Great businesses always leverage human-based, emotional, sensitive, and empathetic stories and build a trustworthy relationship between your brand and your customer.
According to Seth Godin, A respected business marketing expert,
“Marketing is no longer about the stuff that you make but about the stories you tell.”